As part three in our series for beginners or advertisers that just need some repetition in the basics of AdWords, we’re going to discuss what’s important to think about when it comes to the targeting of the ad.

With the right language - and geographical targeting, you can target your ads on campaign level in order to make sure you’ll reach the customers of relevance to your business. Hence, we have created some rules of thumb that can be good to follow.
  • We recommend you to only focus on one non-English language per campaign + English. E.g. the language in which the ad is written and that’s spoken in the targeted country, and English due to standard browser settings and that people have a tendency to search with google.com instead of their own country’s’ browser.
  • Always keep track of your geographical targeting. This is extra important if you’re a company searching for local customers in a specific area.
The benefits you’ll get if you follow the advice above are:
  • You can only target the relevant areas where you want your ads to be visible
  • Target your ads globally as well as locally
  • You can target e.g. English speaking people in Spain
  • You can choose your own area to target (local business)
We hope that these tips will be useful for you when advertising with AdWords. Don’t forget to visit AdWords Beginner’s Guide in the AdWords Help center for further information and guidance. Last but not least, remember to keep your eyes open for the next post in this blog series for beginners.

Posted by Omar Abou Selman - Google AdWords MENA
Written by Kristin Sarstedt – the Inside AdWords Team