AdWords for Beginners - Part 6
Monday, April 4, 2011
As the sixth part in our series for beginners or advertisers that just need some repetition in the basics of AdWords, we’re going to discuss the importance of a good account structure.
As you may know, your AdWords account is made up of three levels,: account, campaign and ad group. Below you will find rules of thumb that can be good to think about when you’re structuring your account.
For example, if you are a retailer for used cars that wants advertise both in Sweden and Denmark. Start with creating one campaign targeting Swedish speakers in Sweden, and a separate campaign targeting Danish speakers in Denmark. Furthermore, if you’re selling two types of cars, in this case Volvo and Saab, you’ll create one Ad group for each under each campaign.
Campaign A: Used Cars - Sweden
Ad Group A.1: Volvo
Ad Group A.2: Saab
Campaign B: Used Cars - Denmark
Ad Group B.1: Volvo
Ad Group B.2: Saab
For ad group A.1 (used Volvo cars in Sweden), you should write ads in Swedish talking about the used Volvo cars you sell. The keywords should be highly relevant to the ad text and to the landing page, and talk about “used Volvo car”, “buy used Volvo”, “cheap Volvo car” etc.
One benefit with a good account structure is that it creates an overview of your online marketing activities. Also, through keeping the structure aligned with the websites and product/services you offer, it’s easier to make changes and optimize the account.
We hope that these tips will be useful for you when advertising with AdWords. Don’t forget to visit AdWords Beginner’s Guide in the AdWords Help center for further information and guidance. Last but not least, remember to keep your eyes open for the next post in this blog series for beginners.
Posted by Omar Abou Selman - Google AdWords MENA
Author: Kristin Sarstedt – the Inside AdWords Team
As you may know, your AdWords account is made up of three levels,: account, campaign and ad group. Below you will find rules of thumb that can be good to think about when you’re structuring your account.
- Structure your AdWords Account according to your website(s) and the products/services you offer.
- Name the Campaigns and Ad Groups according to the above
- Each Ad Group should contain 10-20 Positive Keywords & 5-10 Negative Keywords
For example, if you are a retailer for used cars that wants advertise both in Sweden and Denmark. Start with creating one campaign targeting Swedish speakers in Sweden, and a separate campaign targeting Danish speakers in Denmark. Furthermore, if you’re selling two types of cars, in this case Volvo and Saab, you’ll create one Ad group for each under each campaign.
Campaign A: Used Cars - Sweden
Ad Group A.1: Volvo
Ad Group A.2: Saab
Campaign B: Used Cars - Denmark
Ad Group B.1: Volvo
Ad Group B.2: Saab
For ad group A.1 (used Volvo cars in Sweden), you should write ads in Swedish talking about the used Volvo cars you sell. The keywords should be highly relevant to the ad text and to the landing page, and talk about “used Volvo car”, “buy used Volvo”, “cheap Volvo car” etc.
One benefit with a good account structure is that it creates an overview of your online marketing activities. Also, through keeping the structure aligned with the websites and product/services you offer, it’s easier to make changes and optimize the account.
We hope that these tips will be useful for you when advertising with AdWords. Don’t forget to visit AdWords Beginner’s Guide in the AdWords Help center for further information and guidance. Last but not least, remember to keep your eyes open for the next post in this blog series for beginners.
Posted by Omar Abou Selman - Google AdWords MENA
Author: Kristin Sarstedt – the Inside AdWords Team
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