As the ninth part in our series for beginners or advertisers that just need some repetition in the basics of AdWords, we’re going to discuss how you can use the free online tool Conversion Tracking. This is a simple feature in AdWords that helps you track your sales/conversions and thereby the return on your spend on online advertisement.

The benefits of Conversion Tracking is not only that it’s free, but it gives you insights and makes you understand what happens after a user clicks on your ad. By knowing which clicks most often lead to conversions, you can spend your money more effectively. Conversion Tracking is also an important part of your bidding strategy when you’re going to decide how much you want to bid on each keyword based on its actual performance. In other words, Conversion Tracking helps you to improve your ROI.

If you would like to get a better understanding of Conversion Tracking and how it works, you can view this free online tutorial for advertisers from the AdWords Online Classroom. We hope that these tips will be useful when advertising with AdWords. Don’t forget to visit AdWords Beginner’s Guide in the AdWords Help center for further information and guidance. Last but not least, remember to keep your eyes open for the next post in this blog series for beginners.

Posted by Omar Abou Selman - Google AdWords MENA
Author: Kristin Sarstedt – the Inside AdWords Team