As the seventh part in our series for beginners or advertisers that just need some repetition in the basics of AdWords, we’re going to discuss the advantages with the Ad Preview Tool and how you can use it.

The Ad Preview tool enables you to view your ads as they would appear on a regular Google search results page – without accruing extra impressions for your ads. If you instead would search for your ads directly in the search network without clicking on them, the number of views will increase meanwhile the clicks won’t change, and hence that can lower your Quality Score.

When you’re using the Ad Preview Tool it’s important to make sure that the settings in the tool are according to your campaign settings.

The ad will probably not show if:
We hope that these tips will be useful for you when advertising with AdWords. Don’t forget to visit AdWords Beginner’s Guide in the AdWords Help center for further information and guidance. You can also visit the AdWords Online Classroom and view this free tutorial on reasons to why you may not see your ads. Last but not least, remember to keep your eyes open for the next post in this blog series for beginners.

Posted by Omar Abou Selman - Google AdWords MENA
Author: Kristin Sarstedt – the Inside AdWords Team